Who Needs A Content Strategist?
Publishing blogs, sending newsletters, posting on social—yet no results? Okay, pause. You don’t need to churn out more content. You need a strategy. Otherwise, you’re just throwing spaghetti against the wall and hoping it sticks. (Spoiler: Spaghetti-throwing is not a strategy 🥲) Here’s how to tell if it’s time to bring in a content strategist: […]
What Does a Content Strategist Actually Do?A No-Fluff Guide
Everyone and their aunt Vicky loves to throw around the phrase “content strategist” these days – but what does a content strategist actually do? TL;DR: we create — and execute — tailored content strategies that help you achieve your business goals. At a more granular level, this means: Conducting Content Audits and Gap Analysis Think of […]