What Does a Content Strategist Actually Do?A No-Fluff Guide
Everyone and their aunt Vicky loves to throw around the phrase “content strategist” these days – but what does a content strategist actually do? TL;DR: we create — and execute — tailored content strategies that help you achieve your business goals. At a more granular level, this means: Conducting Content Audits and Gap Analysis Think of […]
What Does a Content Strategist Actually Do? A No-Fluff Guide
Everyone and their aunt Vicky loves to throw around the phrase “content strategist” these days – but what does a content strategist actually do? TL;DR: we create — and execute — tailored content strategies that help you achieve your business goals. At a more granular level, this means: Conducting Content Audits and Gap Analysis Think of […]
It’s the year of making moves
Am I the only one who loves the slowness of January? After the whirlwind of Christmas parties, birthdays, last-minute grinds, and the overall extroversion of Filipino holidays, we finally find rest. And what better way to rest than to reflect on the year that was? 2023 was a breakthrough year I talk a bit about […]
Wanna Be A Content Writer in 2024? Make Sure You Have These Skills
Contrary to popular belief, you don’t need a degree in writing to become a content writer. Here’s a good example: CEOs and agency owners trust me with their content and copy needs — and I’m technically a nurse. 🤷 Some of the best writers that I know didn’t go to school for writing, either. Most […]
16 Quotes For When You’re Feeling *Dead Inside*
Writers, it’s brutal out here. If you’re feeling jaded about the rapid commodification of content, mass layoffs, and the looming threat of AI, I hope these quotes bring you a bit of hope. These quotes have nothing in common except for the fact that (1) I like them and (2) they never fail to bring […]
Here’s How You Can Prevent AI From Taking Away Your Writing Job
Worried that AI might take away your writing job? You’re not alone. Across the world, writers are bleating in panic thanks to generative AI tools like ChatGPT. And honestly, it is scary — especially if your writing sounds just like AI. As writers and content marketers, it’s vital to learn new skills and lean into […]