Content strategy, long-form blogs, and content repurposing for Shepherd

Shepherd is a headhunter agency that matches Filipino talent with US companies.

They needed a content marketer who can take ownership of all their content marketing efforts.

I crafted the brand’s content strategy, which included:

• diving deep into their ideal audience’s goals and pain points
• fine-tuning their brand voice
• researching competitors and niche influencers
• and coming up with winning topics

I also write regularly for their blog.